
Turn Employee Confusion into Benefits Action.
Strategic Communication Solutions for Benefits Managers and HR Teams

Why Communicate Better?
The Stakes Are High — And So Are the Opportunities.
Poor communication leads to costly consequences — low enrollment, disengaged employees, and missed opportunities. But when your message is clear, the results speak for themselves.
- Increase enrollment by clearly highlighting value
- Align teams with simple, unified messaging
- Save time and reduce confusion with better communication tools
- Build trust by being consistent and transparent
Trusted by Leading HR Professionals
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Our Solutions
Tailored Communication Campaigns That Deliver Results
Total Rewards & Benefits Communication
Are your benefits communications inspiring action—or just checking a box? The truth is, most benefits messaging falls short, leaving employees confused, overwhelmed, or disengaged.
Strategic Communication & Change Management
When your organization is at a turning point—a fresh business strategy, new leadership, or a full-scale reorganization—communication needs to be more than clever. It has to work.
Leader & Manager Communication
When your employees have questions, where do they go for answers? Their managers, of course. The problem is that managers often fall short due to a lack of clarity, limited time, uneven skills, and spotty accountability.
Research & Measurement
We love data! At the bswift Engagement Agency, we turn data into powerful insights that elevate your communication strategy. As the saying goes: knowledge is power.
Internal Function Design
We know your plate is already overflowing—the last thing you need is another headache because of ineffective internal communications or misfires in your organization. That’s where the bswift Engagement Agency comes in.
Let’s Talk About Your Employee Engagement Goals.
Learn how our agency can help you achieve your HR goals with proven strategies, custom communications plans, and highly personalized engagement solutions that drive measurable outcomes.
Our team
Looking for new perspectives? The latest in employee communication trends, strategies and expertise? We’re here for you—and ready to share our experience as consultants, designers, communicators and industry leaders. Our team is ready to help.

Maria Keller
Senior VP of bswift Marketing & Communication
Years Experience: 20+ years’ experience
Role/Description: Maria leads marketing and communication at bswift, driving creative client solutions.
Fun Fact: Maria is a fine arts docent at her kid’s school; visiting the classroom to lead a discussion about the artwork and artist being featured, as well as lead an art activity inspired by the artists.

Alyssa Zeff
VP and Head, the bswift Engagement Agency
Years Experience: Quite a few
Role/Description: Alyssa leads the communication team at bswift, helping the world’s leading companies drive employee engagement through smart, creative, innovative communication. Alyssa fuses strategic thinking with tactical excellence to create communication that breaks through the clutter—while having fun too!
Fun Fact: Alyssa has been to (stayed at least overnight in) 48 states! She is also a die-hard sports fan and can often be found rooting for the Yankees or her son’s baseball team.

Meredith Dyson
VP, bswift Engagement Agency Sales
Years Experience: 20+ years
Role/Description: Meredith is responsible for all new sales and expanding client relationships within the bswift Engagement Agency. She takes pride in being an attentive listener and tailoring solutions that enhance employee experiences for organizations of all types and sizes.
Fun fact: A native Texan, Meredith aptly named her dog Queso after her favorite food. Her claim to fame? Running with the bulls in Pamplona, Spain.

Mary Anderson
VP, Creative
Years Experience: 15+ years
Role/Description: Mary drives creative for bswift and the bswift Engagement Agency, bringing expertise leading top-tier creative teams across industries. She partners with clients to guide brand evolution through workshops and interactive brainstorming, leading a team that delivers award-winning work.
Fun Fact: Mary is a live music fanatic who averages a show a week.

Breana Van Rye
Sr. Director, the bswift Engagement Agency
Years Experience: 15+ years
Role/Description: Breana knows a thing or two about employee communication. She helps drive successful internal communication programs for companies of every size and industry while co-leading the account management practice.
Fun Fact: Breana can bust out fouettés on demand (just ask) and has tried trapezing.

Melissa Bass
Sr. Director, the bswift Engagement Agency
Years Experience: Nearly 20 years
Role/Description: Melissa builds strategies that inform, empower, and engage employees effectively.
Fun fact: Melissa brews her own Kombucha, a fermented probiotic tea with many holistic health benefits. Similar to brewing beer, it takes about two weeks per batch. In addition to improving her wellbeing, she enjoys the process, creating new flavors and sharing it with friends and family.

Cheryl Ross
Sr. Director, the bswift Engagement Agency
Years Experience: ~20 years
Role/Description: Cheryl creates engaging solutions for complex employee communication challenges.
Fun Fact: Cheryl is a devoted dog mom to her toy poodle Chip and a proud auntie to two nephews and a niece. She recently took up scuba diving, adores French language and culture (mais oui!), wants to hug a panda bear and is a registered Reverend who has performed two marriages.

Tanya Mulqueen
Sr. Director, Marcomm Product & Operations
Years Experience: 20+ years
Role/Description: Marcomm product and operations maven, owning the bswift Engagement Agency product development and go-to-market launches, turbocharging internal processes, empowering delivery teams, and using data to level-up client communication and engagement strategies.
Fun Fact: I make the BEST oatmeal chocolate chip cookies.

Darlene Hyde
Sr. Director, the bswift Engagement Agency
Years Experience: 25+ years
Role/Description: Darlene fosters strong client relationships and creative communications solutions.
Fun Fact: Darlene is a fervent fan of the New Jersey Devils. She was in the building when they hoisted their first Stanley Cup in 1995. And in 2001, she attended every home playoff game through the final round—eight months pregnant with her first child.

Mike Petrik
Animation and Video Manager
Years Experience: 23 years
Role/Description: Mike leads the animation and video team at bswift, bringing ideas from script to screen. Whether it's motion graphics, character animation, video editing, storyboarding, mood boarding and ideation, or even live event graphics, Mike and his team have done it all.
Fun fact: Mike is an author and illustrator of books for kids and has 13 published books to date!

Floyd Manning
Sr. Digital Design Manager
Years Experience: 20+ years
Role/Description: Floyd leads the digital design team at bswift, overseeing the balance between creativity and functionality in projects. His leadership ensures designs are both visually stunning and technically sound across all platforms.
Fun fact: Floyd is a lover of all things old school—classic cars, the best music, and a timeless sense of style.

Janice Comes
Design Director
Years Experience: 30+ years
Role/Description: Janice and her talented graphic design team love to create effective design solutions. The projects range from simple presentations to a full identity system. It’s never just about making it look good. It’s about reaching the right audience with a message that resonates.
Fun fact: Janice can’t go a day without her iPad where she reads on her Kindle app and gets her daily fix of Candy Crush.
Employee Communication Strategies that Get Results… and Awards




Got Questions? We've Got Answers.
We specialize in partnering with HR and Benefits teams across mid-sized and large organizations — from 500 to 50,000 employees.
Open enrollment communications, total rewards campaigns, year-round employee engagement initiatives, and benefits education programs.
Our team can typically launch a tailored campaign within 4–6 weeks, depending on the scope and complexity.
Absolutely. We offer multi-channel communication strategies including email, video, websites, print collateral, webinars, and live support events.
We offer flexible engagement models to fit a variety of organizational sizes and needs. Contact us to find the right fit for your goals.

bswift® Engagement Toolkit
A behind-the-scenes collection of the tools we use to help leading employers communicate with clarity. Get access by talking to us—because powerful communication starts with a conversation.
Topics you'll explore:
- ✓ Tip Sheets & Email Templates
- ✓ Guides for Launching Benefits Campaigns
- ✓ Communication Planning Frameworks
- ✓ Sample Videos & Animated Explainers
- ✓ Interactive Workshops & Coaching Aids
- ✓ Employee Communication Audit Tools
Want access?
Let’s talk. We tailor communication strategies to your needs. Fill out the form and we’ll reach out to schedule a chat.
Case Studies

CarMax’s Success with Strategic Employee Benefits Communication

How RRD Simplified Employee Benefits Enrollment and Elevated Engagement
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FedEx Case Study
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Engineering & Construction Industry Case Study
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Enhancing Wellbeing with bswift’s Incentive Program
Client Testimonial
“bswift laid out a plan from start to finish of what our communications could look like if we went with them. What we saw was a plan that we couldn’t do in-house ourselves and that our previous vendor did not provide.”
HR Leader, Transportation & Logistics Industry
“Communications are beautiful. We're getting lots of hits and enrollments at this stage – more than ever before."
Director of Benefits, Retail Industry
"This was a huge project but working with the bswift team made it easy and manageable. Thanks for all of your help!"
Senior Benefits Advisor
"We are so glad to have had your partnership on this project!"
Manager of a National Shipping Company
Contact us
Whether you need help communicating a key initiative, auditing your communication program or preparing for a late-breaking issue, we’re here to help.
Contact Information
500 West Monroe
Suite 3800
Chicago, IL 60661
877.9.bswift (Toll free)