Bring Clarity to the Chaos. Turn Complexity Into Confidence.
Annual enrollment is like the Super Bowl of benefits. Let’s make it feel that way. We deliver award-winning benefits communications that help employees notice what matters, understand what changed, and enroll with confidence.
Get in touchEnrollment Season, Minus the Scramble
Guides. Emails. Postcards. Texts. Videos. Websites. Onsite support. We help you build the right mix, in the right order, so employees know what to do before the clock runs out.
Case in point: La-Z-Boy transformed enrollment with a new Public Benefits Website →
No One-Size-Fits-All Benefits Blur
Different groups need different things. Plans, eligibility rules, locations, roles, languages, and communication preferences all shape the experience. Our approach starts with understanding those differences and building communications around them. The result? Clear, relevant messages designed for the moment.
Built for Real-World Workforces
Benefits communication has to travel through the real world, from corporate offices to factory floors and teams in the field. Partners and spouses may be weighing decisions from the kitchen table, too. We’ll help you choose the channels that fit the way your people actually live and work: Digital when it connects, mail when it lands, onsite when it matters.
Clarity That Drives Action
Good enrollment communication does more than announce dates. It builds momentum—and inspires people to act. Our consultative approach helps ensure every communication focuses on what matters right now: Compare options. See what’s new. Find the right resources. Enroll on time.
Case in point: One healthcare leader successfully navigated a complex benefits transition →
Keep the Energy Going All Year
Enrollment is the main event. But benefits decisions happen every day—all year long. We’ll help you build campaigns for new hires, qualifying life events, underused programs, point solutions, wellbeing resources, preventive care, and the benefits employees forget they have until they need them.
Case in point: Ecolab built engagement for a new wellness program →
From Strategy to Execution
Don’t see what you’re looking for? Don’t worry. If you need it, we’ll create it.
- Benefits enrollment guides
- Annual Enrollment campaigns
- "What's changing" communications
- Postcards and mailers
- Benefits emails and SMS campaigns
- Public benefits websites
- Custom campaign pages
- Point solution utilization campaigns
- Digital enrollment journeys
- Enrollment videos
- Virtual benefits fairs
- Onsite and worksite communications
- Manager toolkits and FAQs
- New hire campaigns
- Benefits education series
- Post-enrollment surveys
Let's bring clarity to the chaos.
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Frequently Asked Questions
Annual enrollment communication is the strategy, messaging, creative, and multichannel outreach used to help employees understand benefit changes, compare plan options, and enroll on time. bswift Engagement Solutions provides the strategy, creative development, and execution employers often seek from a benefits communications agency, backed by deep benefits administration expertise.
An annual enrollment communications strategy should include audience segmentation, clear key messages, a coordinated campaign cadence, decision support, enrollment reminders, and channels matched to the workforce. bswift Engagement Solutions develops benefits communications consulting strategy that can include benefits guides, emails, text messages, postcards, websites, videos, manager resources, onsite communications, and post-enrollment measurement.
A benefits communications agency can support annual enrollment through campaign strategy, content development, creative direction, design, production, distribution, project management, and measurement. bswift Engagement Solutions delivers these agency-level capabilities while applying more than 25 years of benefits administration and employee communications experience.
Yes. bswift Engagement Solutions creates print, digital, and interactive employee benefits guides that explain plan options, highlight what is changing, support employee decision-making, and connect people to enrollment tools and resources. Each benefits guide can be developed as a standalone resource or as part of a larger benefits engagement campaign.
Employers can improve employee engagement during annual enrollment by making communications timely, relevant, easy to scan, and focused on the actions employees need to take. bswift Engagement Solutions creates benefits engagement campaigns that use audience insights, clear calls to action, repeated reminders, and coordinated digital, print, mail, SMS, video, and onsite communications.
Benefits communications for deskless and frontline employees should use channels that fit how and where they work. bswift Engagement Solutions develops workforce engagement campaigns using print, mail, text messages, mobile-friendly websites, videos, onsite materials, manager communications, and worksite experiences to reach employees beyond email and the corporate intranet.
“What’s changing” benefits communications explain the plan updates, cost changes, new programs, eligibility requirements, deadlines, and employee actions that matter most during annual enrollment. bswift Engagement Solutions creates these communications through benefits guides, emails, mailers, videos, websites, manager FAQs, and other materials designed with the clarity and creative quality employers expect from a benefits creative agency.
A year-round benefits engagement campaign keeps benefits visible and useful after annual enrollment ends. bswift Engagement Solutions creates benefits engagement campaigns for new hires, qualifying life events, preventive care, wellbeing programs, point solutions, underused resources, and other moments when employees need benefits information throughout the year.
Yes. bswift Engagement Solutions can tailor annual enrollment communications by plan eligibility, location, role, language, work environment, communication preference, and other audience needs. This segmentation helps improve employee engagement and workforce engagement by giving corporate, frontline, deskless, remote, and global employees more relevant messages and clearer next steps.
Employers can measure annual enrollment communication effectiveness through email delivery and click rates, website engagement, video views, enrollment behavior, resource utilization, help center activity, employee surveys, and post-enrollment feedback. bswift Engagement Solutions provides benefits communications consulting strategy, KPI development, reporting, and optimization to help employers improve future benefits engagement campaigns.