bswift Engagement Solutions partnered with La-Z-Boy to understand what employees needed from a modern benefits experience and design a public benefits website that gave 11,000+ employees one trusted destination for information before, during, and after Open Enrollment.
With an outdated site and a newly launched company brand, La-Z-Boy needed one central hub. Together, the teams used a phased soft launch to build awareness ahead of Open Enrollment.
Results:
- Strong digital engagement before and during Open Enrollment
- Informed decisions — employees used the site for plan changes and guidance
- Multi-channel campaign delivered clear, timely information
- Hermes Creative Platinum Award winner