bswift Engagement Solutions partnered with Ulta Beauty to strengthen awareness of its benefits program and help employees better understand the value of their total rewards package.
With a largely non-wired workforce and benefits eligibility that could fluctuate, Ulta Beauty needed communication that could reach employees across retail stores and distribution centers. Together, the teams created a distinct benefits brand and a multichannel Annual Enrollment and ongoing education campaign centered on a public website, supported by digital and print communications.
Results:
- 95% increase in day-one enrollments
- 112,000+ site views in 6.5 months
- 27,800 average monthly views after enrollment
- Increased benefits awareness
- Gave the HR team more time back