bswift Engagement Solutions partnered with a global audio electronics company to understand employee needs and replace once-a-year benefits messaging with a year-round, unified communication approach. In a survey, 96% of employees said the newsletter helped them learn about their benefits.
Employee research showed that benefits were viewed mainly as medical coverage, with messaging concentrated around annual enrollment. Based on those insights, bswift Engagement Solutions worked with the company to create a single benefits and wellbeing identity and a monthly newsletter connecting health, financial, and lifestyle resources.
What you’ll learn:
- Employee research revealed gaps in understanding and usage
- A single, unified identity replaced fragmented messaging
- A year-round cadence kept resources visible beyond enrollment
- 96% of surveyed employees said the newsletter helped them learn about their benefits