bswift Engagement Solutions partnered with a global consumer products company to understand the needs of different employee groups and shape a Total Rewards communication approach that unified pay and benefits for 21,000+ employees worldwide, supporting a smooth transition without confusion or resistance.
After multiple acquisitions, this century-old manufacturer needed one competitive framework. Based on stakeholder impact mapping, bswift Engagement Solutions worked with the company to rebrand the initiative and equip leaders with training and toolkits for consistent communication.
What you’ll learn:
- Stakeholder impact mapping guided messaging by employee group
- “Reimagine Rewards” replaced the clinical ““Total Rewards Harmonization” name
- Training and toolkits prepared leaders and HR for consistent messaging
- Focus groups confirmed a smooth, supported transition