bswift Engagement Solutions partnered with a global manufacturer to understand how its wired and non-wired employees would need to receive information and develop a phased, multi-channel, multi-language change communication strategy for a new self-service HR platform.
With most employees on factory floors and little email access, adoption required a tailored approach. bswift Engagement Solutions segmented messaging for wired and non-wired employees, translated materials for a global workforce, and used real-time dashboards to help keep adoption on track.
What you’ll learn:
- Non-wired employees were reached through print and workstation drops
- Multi-language materials supported a diverse workforce
- A phased rollout built familiarity over pre-launch, launch, and post-launch stages
- Real-time dashboards kept adoption on track