bswift Engagement Solutions partnered with a Fortune 500 engineering and construction company to understand the different needs of office staff and field workers and shape an omnichannel benefits communication approach. Over four cycles, passive enrollment rose from 58% to 69%, while enrollment guide production fell 25%.
Because many field employees had limited computer access, the approach combined digital communication with postcards and home mailers to reach employees in the ways that worked best for them.
Results:
- Passive enrollment: 58% → 69% over four cycles
- Self-service enrollment up 6.5%
- Email metrics beat all benchmarks
- Enrollment guides cut by 25%