bswift Engagement Solutions partnered with Ecolab to understand the needs of its dispersed, partially non-wired workforce and create a tailored wellness communication approach. The work helped Ecolab achieve email open rates over 40% — 2x the industry benchmark — while introducing a new wellness program to 48,000+ employees globally.
Together, the teams created a tailored digital wellness hub for Ecolab that brought more than a dozen vendor offerings into one place, supported by high- and low-tech touchpoints to reach employees quickly.
Results:
- Email opens over 40% — 2x industry benchmark
- Click-throughs at 21% — 4x industry benchmark
- 3,300+ employees drove to vendor pages
- 5,000 page views, exceeding expectations
Hermes Creative Platinum Award winner
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