bswift Engagement Solutions partnered with a mechanical construction company to understand the communication needs behind its first shift from HR Business Partner-led enrollment to self-service. Together, they developed a change management approach that helped drive 89.4% Open Enrollment participation across 100+ operating companies.
Building employee confidence in new tools was critical. bswift Engagement Solutions worked with field HR teams to create a unified Total Rewards identity and a communication plan that reached employees at work and at home.
Results:
- 89.4% Open Enrollment participation
- Half of enrollees completed enrollment on day one
- Almost half used Emma™ to pick their plan
- Smartphone usage above bswift’s average