bswift Engagement Solutions partnered with a global information management services company to understand the communication needs of employees across the U.S., Canada, and U.K. and create a multi-lingual benefits website and multi-channel campaign. In the four weeks before Annual Enrollment, 95% of the benefits-eligible population visited the site, with 20% enrolling on day one.
Transitioning benefits administration to bswift meant preparing employees to enroll in a new way. Together, the teams created a new benefits identity and communication approach tailored to multiple regions and a large non-wired population.
What you’ll learn:
- The new identity built on the broader transformation initiative
- A multi-lingual site served all three regions
- Multi-channel delivery reached a large, non-wired population
- Results: 95% site visits pre-enrollment, 20% enrolled on day one