bswift Engagement Solutions partnered with FedEx Pilot Benefits Administration to understand how its mobile pilot workforce accessed benefits information and develop a digital-first communication approach. Enrollment increased by approximately 12%, while printed materials were eliminated and call center traffic declined.
The team addressed disorganized materials and high call volume with a tailored multi-channel approach, including the tagline ““Your world, your benefits,”” designed to reach pilots wherever they were.
Results:
- Enrollment up ~12% — 600+ more pilots enrolled
- Email open rates beat bswift and industry benchmarks
- Reduced call center traffic
- Eliminated printed materials, lowering costs