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Research, Measurement & Optimization

Replace Assumptions With Insight

Better communications start with better questions. We help you understand your communications ecosystem—what’s working, what’s missing, and where opportunities exist. Then we translate those insights into a clear path forward.

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Communication Audits

Understand Where You Stand

Communications live inside a larger ecosystem of channels, processes, and employee experiences. We use stakeholder perspectives and audience insights to map how information moves through your organization, uncovering the hidden dynamics shaping your communications. Because working in the dark is for bats.

Case in point: How a regional banking leader raised the bar ahead of a growth milestone →

Employee Research

Listen Before You Launch

Your employees already have the answers. Let’s bring the right questions. Through surveys and interviews, we reveal how your people experience communications today—giving you the clarity to create communications that connect. It’s insight that changes the conversation.

Communication Measurement

Prove Your Impact

You’re doing the work to move your organization forward. But where’s the evidence? We help you define meaningful KPIs, capture the right data, measure behavior, and quantify outcomes. So when leadership asks for proof, you have the receipts.

Benchmarking & Best Practices

Raise the Bar

With bswift, you get a backstage pass to best practices across most major industries. We’re elbow-deep in this work, seeing trends before they become trends and watching best practices set new standards. We’ll show you how you stack up and bring the good stuff straight to your strategy. Your next step? Already proven.

From Insight to Strategy

Don’t see what you need listed? Don’t worry. If you need it, we’ll make it happen.

Communication Audits

  • Communication channel audits
  • Content reviews
  • Stakeholder interviews
  • Communication assessments
  • Audit findings and recommendations

Employee Research

  • Employee surveys
  • Focus groups
  • Qualitative interviews
  • Audience insights
  • Research findings and recommendations

Communication Measurement

  • KPI development
  • Communication scorecards
  • Performance reporting
  • Engagement measurement
  • Impact analysis

Benchmarking & Best Practices

  • Communication benchmarking
  • Industry insights
  • Maturity assessments
  • Best practice reviews
  • Strategic recommendations
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Let's uncover your reality.

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Frequently Asked Questions